Blue Ridge Group of the United States creates a new experience of dream sleep

Blue Ridge Group Strategy Conference - (from right to left)
Harry Linton, senior vice president of Blue Ridge
Wilford Lieber, President of IDFL international down Laboratory
Xia Peizhao, CEO of Blue Ridge China
Since ancient times, the use of feathers and down has been accompanied by the development of human civilization. From the early native Americans and Indians to decorate themselves with feathers, the gorgeous function of feathers, like all animals, is a symbol of identity and status in the community; In the European courts after the Renaissance, feathers were not only the writing tools of the great writers, but also the important elements of the headwear, clothing, fans and even the decoration of the Royal Palace nobles. Today, from the makeup of appearance to the filling of functions, it has long been the norm in all regions of the world where winter weather is held, and in highly mature and developed countries, down has long been the first choice for sleeping and living. It shows that human beings and feathers are inextricably linked.
Down and feather in today's global market
Founded in 1978 in Salt Lake City, the international down & Feather Laboratory (IDFL) is the world's largest authoritative third-party organization for down and feather testing, auditing and standard setting.
Wilford Lieber, President of IDFL international down laboratory, recently came to China for the strategy release conference of Blue Ridge Group of the United States. At the conference, he said that even with developed technology, many characteristics of natural feather are still impossible to imitate and replace; In particular, in recent years, the awareness of green environmental protection has risen, and every link of the product needs to pay attention to nature, renewability, sustainability, and reduce the harm to human body and skin allergy caused by chemistry.
In addition, natural down has excellent cold resistance, which can be proved by the comparison of street down clothes in winter with passers-by. For sleeping households, it can relatively reduce heating costs and energy in winter. The excellent fluffy elasticity of down, which is both light and warm, and has the characteristics of ventilation, is more in line with the needs of modern people's life, so feather and down have become an important media in the trend of the times.
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